Dear Readers,

It’s a proud moment for all of us in Portall as we launch our maiden edition of Pulse.

Bringing together the maritime ecosystem – what better name than Pulse to keep track of what you need to hear about and deliver it to your inbox every month.

India’s logistic sector is at a cusp and will be a $215 billion market by 2020, however our logistics costs are about 13-15% of our GDP which can go down drastically through standardisation and effective technology adoption and implementation.

As the maritime ecosystem in India embraces digitization, Portall is at the forefront of this change through PCS 1x. Implementing and operating PCS 1x in India is an honor and a privilege for Portall. We are now ready to on-board all 29 stakeholder categories onto PCS1x to maximize the utility and transformation power of the platform.

The vision has a buy in from the trade, now we need to overcome corporate inertia for everyone to come aboard. We had recently organized a three month awareness campaign title # allaboard and it culminated in a pan India roadshow campaign in conjunction with IPA ( Indian Ports Association) and the participating port Chairmans.

In pulse you can expect to read original content news and views. The cover story this month is a glimpse of PCS roadshows.

We collaborate with thought leaders to bring you inputs on the pulse points of the day – this edition talks of the new age facing the maritime industry on one hand and of a the legal viewpoint on Trade in China.

Customers want a means to stay in touch with many new and upcoming innovations at Portall so a section of Pulse is devoted to this.

We look forward to your views and feedback after reading the launch edition and promise to evolve to suit the taste of you, dear reader.

Happy reading!